Pharrell Announces His Digital-First Auction House and Content Platform JOOPITER

Aside from producing hit records, Pharrell has a hand in a vast array of business ventures. He's got his ever-growing signature line with adidas, his own skincare imprint Humanrace and even ownership of the Goodtime Hotel alongside Miami's nightlife maven David Grutman. And now the multi-hyphenate is expanding his money-making wings with JOOPITER -- a brand new digital-first auction house and content platform.JOOPITER will serve as a space for community and commerce. The main focus is to provide...